MariaCare runs your Google Ads and connects them to your Salesforce — so you pay a fee only when a lead actually becomes a customer. No retainers, no minimums, no contracts you can’t leave.
The Problem
Retainers, percentage-of-spend fees, cost-per-lead — every common agency model charges you whether or not a customer ever shows up.
You pay the same in a great month and a dead one. The agency’s income is guaranteed; your outcome isn’t.
The agency earns more when you spend more — a built-in incentive to grow the budget, not the conversion rate.
A “lead” can be a wrong number or a tire-kicker. You pay either way, and no one is accountable for what happens after the form fill.
The Model
MariaCare builds and operates Google Ads for your market. You choose at onboarding: pay Google directly yourself, or have MariaCare carry the ad spend — the fee rate is set by that choice, published on the pricing page.
A customer counts only when the lead’s Lifecycle Stage reads Customer in your own Salesforce — deduplicated, never billed twice, with ad attribution stored at conversion.
Monthly, in arrears: one line item per customer created. Customers × your Agreed Customer Value × the fee rate. A month with zero customers is a $0 invoice.
Ask Your Own Data
Every MariaCare install ships with an MCP server — the open standard for connecting AI assistants to live systems. Connect Claude and ask, in plain English: “Which campaigns produced customers last month?” · “Why did cost per customer rise this week?” · “Which leads are closest to converting?” The answers come from your live Ads, Analytics, and Salesforce data — not a monthly PDF.
How AI Access Works →Alignment
Our fee is a fixed percentage of what a customer is worth to you — it doesn’t grow with your ad budget, and there’s no retainer underneath it. A month with no customers costs you nothing. So our incentive is conversion quality, not spend volume; when the math stops working for you, it stops working for us at the same moment.
Case Study
A Plano, TX preschool on the full stack — Google Ads, WordPress, Salesforce — under pay-per-customer. $4,340.85 of Google Ads spend (Jun–Oct 2026) produced 20,273 clicks and a pipeline that has converted 87 enrolled families from 301 leads — a 28.9% lead-to-enrollment rate.
Read the Case Study →Fit
Pay-per-customer only works when three things are true. We check them before we start — and we’ll tell you honestly if the math doesn’t work for your business.
You know (or we can compute) what a new customer is worth. The fee is a percentage of that number, so the model scales from hundreds to five figures.
People in your market are already searching for what you sell — active or viable Google Ads demand.
Customer creation is confirmed in Salesforce — in use today, or adopted with our help at onboarding.
