MariaCare runs your Google Ads and connects the results to your Salesforce — so a customer is only a customer when your CRM says so, and you’re only invoiced when one is created.
The Pipeline
Every step feeds the next — and the last step feeds the first, so the system gets sharper every month.
MariaCare builds and runs Search and Performance Max campaigns in your own Google Ads account. You control the budget; Google bills you directly with no markup.
Google Analytics sessions and Salesforce Leads flow into the MariaCare CRM plugin on your WordPress site. Leads are deduplicated by email and phone, and every lead keeps its campaign and session attribution.
Timestamp attribution matches every converting lead's Salesforce Created Date against the daily click series from your campaigns, and attention scoring ranks which leads to work next. Budget shifts toward the campaigns that create customers — not the ones that merely click.
When a record reaches your qualifying stage — typically opportunity closed-won — MariaCare CRM confirms the customer and stores an attribution snapshot: GA4 session source, Google Ads campaign and ad group, and click timestamp.
Monthly, in arrears, via Stripe ACH: one line item per customer created, at 15% of your Agreed Customer Value ($100 minimum). Refunds or cancellations within 30 days are credited on the next invoice.
The Data Flow
Under the Hood
Because MariaCare is paid per customer, scoring exists for one reason: concentrate spend where customers actually come from. Everything below runs in production today.
Daily campaign click series, synced hourly from the Google Ads API, are correlated with each converting lead’s Salesforce Created Date. Credit reflects when leads actually arrived — self-reported source fields are never trusted.
Every open lead is ranked by who needs attention soonest — age, stage, upcoming tours, overdue follow-ups — with a plain-English reason and a recommended call, text, or email next step.
Each campaign is judged Profitable, Break-even, or Overpriced by its true CRM cost per lead against the value of the leads it produced — with the budget, copy, and location moves to make next.
Pay-Per-Customer Advertising
15% of your Agreed Customer Value per customer, $100 minimum — confirmed in your own Salesforce, invoiced monthly with every line traceable to a record. You pay Google for ad spend directly.
Per customer created, $100 minimum. Agreed at onboarding from your financials, reviewed quarterly. No retainers, no % of ad spend.
A customer counts only at your qualifying Salesforce stage — deduplicated, attributed, and auditable on every invoice line.
Want the mechanics first? See how it works →
