Case Studies

What Pay-Per-Customer
Looks Like in Practice.

One anchor engagement, told straight: the situation, what was built, and how the incentive model changed the work. Where we don’t publish a number, it’s because we won’t invent one.

Anchor Case Study · Education

Willow Bend Learning Center

Preschool & early learning · Plano, Texas

The situation

A neighborhood preschool with a high-value customer — a family enrolling a child is worth thousands of dollars in first-year tuition — but no reliable way to turn local demand into enrollments. Marketing meant paying for activity: a website here, some ads there, with no line connecting spend to an enrolled family. Inquiries lived in inboxes and spreadsheets, so nobody could say which ad dollar produced which student.

What MariaCare built

  • ✓ A fast WordPress site (wblc.online) with enrollment-focused pages and tour-request forms
  • ✓ Every contact and enrollment form wired into the CRM lead pipeline — each inquiry keeps its source
  • ✓ Google Ads built around enrollment intent in the Plano area, in the school’s own account
  • ✓ MariaCare CRM connecting ad campaigns, site analytics, and the lead pipeline into one view

How the incentive model changed the work

Under pay-per-customer, MariaCare earns a fee only when a family actually enrolls — not when an ad is clicked or a tour is requested. That flipped the day-to-day priorities:

  • ✓ Ad budget moves toward the campaigns and neighborhoods that produce enrollments, not the ones that produce cheap clicks
  • ✓ Lead follow-up quality matters to us as much as lead volume — a mishandled inquiry is our loss too
  • ✓ The school’s bill is a list of enrolled families, each traceable to its record and its ad source — not a retainer to take on faith

Performance metrics for this engagement will be published here once verified. We state no numbers rather than inventing them.

Also Operating

Other Client Builds

Earlier engagements on the same stack — predating the pay-per-customer model, and part of how it was developed.

High Soda · Beverage · Bolivia

Brand site and digital presence for a Bolivian soda brand — site build, hosting, and search visibility on the MariaCare WordPress stack.

highsoda.club →

Visit Dubai Homes · Property · Dubai, UAE

Property-management site for a Danube Properties portfolio — listing pages, inquiry capture, and lead routing on the same stack.

visitdubai.homes →

Pay-Per-Customer Advertising

Pay When a Customer Is Created.
Not Before.

15% of your Agreed Customer Value per customer, $100 minimum — confirmed in your own Salesforce, invoiced monthly with every line traceable to a record. You pay Google for ad spend directly.

THE FEE
15% of Customer Value

Per customer created, $100 minimum. Agreed at onboarding from your financials, reviewed quarterly. No retainers, no % of ad spend.

THE PROOF
Your Salesforce Decides

A customer counts only at your qualifying Salesforce stage — deduplicated, attributed, and auditable on every invoice line.

See If You Qualify →

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