MariaCare Marketing Services LLC is a Dallas-based advertising agency with one flagship offer: pay-per-customer advertising. Clients pay when a customer is created — not for clicks, leads, or retainers.
Why We Work This Way
Every business owner we’ve met has an agency story: months of retainers, dashboards full of impressions, and no straight answer to the only question that matters — how many customers did this actually produce? The honest answer usually required data nobody had connected: the ad account, the analytics, and the CRM each held a piece.
So we built the connection first. MariaCare CRM — our open-source WordPress plugin — joins Google Ads, Google Analytics, and Salesforce Leads into one attribution record per customer. Once customer creation became provable, billing for it became possible. That’s the whole company: an incentive model made honest by an audit trail.
How We Operate
Your Google Ads account, your Salesforce, your website, your data. We operate inside accounts you control and hand over a complete export if we ever part ways.
Every invoice line traces to a Salesforce record and its ad attribution. The plugin that does the counting is open source — read the code that computes your bill.
Pay-per-customer needs a customer value around $700+, real search demand, and Salesforce. When the math doesn’t work for a business, we say so instead of onboarding them.
MariaCare is led by founder Arthur Rizavi. The person who designs your campaigns and reads your funnel data is the person accountable for the model working — because we only earn when your customer count grows.
We’re based in Dallas and focus our outreach on DFW businesses, but the model itself works anywhere Google Ads runs — our operating clients span three continents.
Pay-Per-Customer Advertising
5% of your Agreed Customer Value per customer when you pay ad spend, 10% when MariaCare pays it — confirmed in your own Salesforce, invoiced monthly with every line traceable to a record. No retainers, no minimums.
Per customer created — 5% when you pay ad spend, 10% when we do. Agreed at onboarding from your financials, reviewed quarterly. No retainers, no minimums.
A customer counts only when its Lifecycle Stage reads Customer in your Salesforce — deduplicated, attributed, and auditable on every invoice line.
Want the mechanics first? See how it works →
