A billing model this strict invites scrutiny — good. Here is exactly how it works, in the same terms it’s written into the agreement.
A net-new lead in your own Salesforce whose Lifecycle Stage field reads Customer. Not a click, not a form fill, not a "qualified lead" — a customer by your own pipeline's definition. Each lead is billable exactly once, ever, enforced at the database level.
Every draft invoice lists each customer by name before anything is final. Dispute a line — a duplicate, a refund, not net-new — and it's excluded with a recorded reason. Finalized invoices are never edited; corrections are credit notes.
A $0 invoice. No minimum fee, no minimum term, no setup fee.
Yes. There is no contract minimum. Fees remain due only for customers created before you leave.
Chosen at onboarding: you pay Google directly in your own account and the fee is 5% of your Agreed Customer Value per customer — or MariaCare carries the ad spend and the fee is 10%.
You do, in both arrangements. The Google Ads account, the Salesforce org, the WordPress site, and every lead record are yours. If we part ways, everything stays with you.
Agreements can include a retention window — for example 30 days. A customer who leaves within the window is never billed at all: it's not billed-then-credited, the fee never comes into existence. A customer who stays past the window is billable.
Credentials are encrypted at rest on your own server. Every MariaCare site runs daily malware, integrity, and vulnerability scanning, login rate limiting, and two-factor authentication for admins — and each site sends a cryptographically signed heartbeat to MariaCare's monitoring center every 15 minutes, so a site going dark or a failed signature raises a critical alert within the hour. AI access is read-only and key-gated.
Something we didn’t cover? Ask us directly — we’ll tell you honestly if the math doesn’t work for your business.
Pay-Per-Customer Advertising
5% of your Agreed Customer Value per customer when you pay ad spend, 10% when MariaCare pays it — confirmed in your own Salesforce, invoiced monthly with every line traceable to a record. No retainers, no minimums.
Per customer created — 5% when you pay ad spend, 10% when we do. Agreed at onboarding from your financials, reviewed quarterly. No retainers, no minimums.
A customer counts only when its Lifecycle Stage reads Customer in your Salesforce — deduplicated, attributed, and auditable on every invoice line.
Want the mechanics first? See how it works →
